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GOOGLE PAY BUDGET
UX RESEARCH, UX DESIGN, VISUAL DESIGN, PROTOTYPING
'Budget' is a new feature imagined for the Google Pay app which allows for users to compartmentalise and distribute their monthly income into wallets. Wallets let users choose how much money the user would like to allot for certain tasks or activities. The idea that a budgeting app would help, came from a personal need to budget without the expensive journey of hiring a CA. Integrating the feature within Google Pay makes budgeting a more practical and doable task. The feature aims to fulfill the needs of individuals, helping them save up for a goal.
BRIEF
How might we design a feature within Google Pay that allows users to distribute their incomes into wallets, helping them save up for a goal.
DURATION
2 Weeks
ROLE
UX Researcher and Visual Designer
CHALLENGE
SOLUTION
Google Pay serves as an application that allows users to quickly and easily make various kinds of transactions. While the app makes it easy, users often lose track of how much money has been spent on what and it often becomes difficult for users to manage their expenses efficiently.
A feature that presents a budgeting option to users that allows personalization for what the users want to budget as well as provides multiple solutions for the same, enhancing user experience and saving time spent searching.
CURRENT STATE
SITE MAP
USER FLOW
The current flow allows users to access the quick action feature and presents eight options to the users. Some of the features are repetitive and can be clubbed together to make space for a new feature.
IDENTIFYING GOALS
PROCESS
WIREFRAMES
USABILITY TESTING
USING LO-FI PROTOTYPES
INSIGHTS
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Task 1
Task 2
Ask user to budget ₹10,000
Ask user to prioritise the categories which they want to budget
Task 3
Task 4
Ask user to select one of the budgeted options
Ask user to make a payment using the budget wallet
Users found the option of keeping the budget without dividing their money helpful. Users thought the feature will be more utilised if it blends in with the other features as compared to if it is a starred option. Some users thought rearranging 'add/remove money' button placement would be helpful so that there are no accidental touches. All users thought adding the feature in the quick actions was usable and easy to learn.
FINAL ITERATIONS
USER FLOW
HI-FI SCREEN FLOW
Flow 1
Flow 1 allows the user to enter their desired budget amount and select categories to budget for. It also provides the user with three budgeting options based on the data entered by the user and divides the budgeted amount into separate wallets—letting the user add/remove their money as desired or planned
Flow 2
Flow 2 allows the user to select their desired wallet and make payments using the amount within the selected wallet
FINAL DESIGN
1. Selecting categories to budget
2. Selecting and saving budget options from the ones selected
3. Direct payment cycle
KEY FEATURES
A feature that lets users budget their income
Options for different ways the user can budget the same amount
Categorise what the users want to budget based on priority
Wallets to help users divide their money according to their selected budget
Making payments from the wallets
Google Pay Budget, 2025
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